My name is Barbara Pederzini and I tell stories, with words or through visual media.
Ever since I learned how to write I’ve made up fairytales, I’ve written poetry, I’ve acted on a stage, I’ve contributed to an encyclopedia about film, I’ve delivered talks at International events, and I’ve translated fiction.
Then work experience allowed me to stretch my creative muscle in unique ways, behind the scenes at prêt-à-porter fashion shows, selling art at vernissages, negotiating the intricacies of financial markets, crafting insurance policy manuals, and training salespeople. Until 2009, when I took everything I had learned and put it to use for my very own clients.
My job now is to weave stories around people and brands. My mission is to tell an honest tale to engage the relevant audience
I am a producer and a content creator, fluent in English as well as Italian, and my specialty is digital marketing. I work with clients and agencies, and I’ve had a long running collaboration with Mondadori publishing company. I’ve set up and run an online content production team of 64 bloggers for their best-selling magazine CasaFacile.
I have many talents and I think that is what makes me stand out from a crowd of professionals. By hiring me my clients get to benefit from my all-encompassing vision as well as multiple skills at very high standard levels.
I will not be made to apologize for having a broad scope of work. Being true to myself means I would rather pursue something new and creatively exciting, staying curious and willing to learn, rather than do repetitive work.
I’m a global Emiliana
Born and raised in Modena, I love its parks and city center, and the very local skill to make things work through hard work and intuition. A global soul at heart, I use technology to make my work travel wherever it’s needed.
Three things you should know about me:
- in 2017 I decided to limit my personal social media exposure, and I’ve only just recently resumed regular posting on Instagram. It’s a personal choice, which hasn’t impacted the digital marketing strategies I’ve developed for clients ever since;
- I believe in a healthy rhythm between work and personal life, and after often over-working myself in the past years I am now enforcing boundaries to protect the quality of my work as well as my mental and physical health;
- I am extraordinarily efficient, which means my creative process is often very fast. This doesn’t detract from the quality of my work, on the contrary, it’s the process of my upbringing, experiences and natural talent, and it ultimately results in added value for my clients.
I cannot live without some:
- coffee (Arabica blend)