My name is Barbara Pederzini and I am a creative consultant.
My specialty is telling stories, through words or visual media, and organizing.
My work experience allowed me to stretch my creative muscle in unique ways, behind the scenes at prêt-à-porter fashion shows, selling art at vernissages, negotiating the intricacies of financial markets, crafting insurance policy manuals, and training salespeople. Until 2009, when I took everything I had learned and put it to use for my very own clients.
My job now is to weave stories around people and brands. My mission is to tell an honest tale to engage the relevant audience.
I am specialized in helping lifestyle brands and independent stores leverage their marketing and communication efforts to better serve their customers. Strategy, organization, and styling are my main tools, and they allow me to provide a comprehensive scope and the processes to make it come alive.
I enjoy complex projects, and I thrive in teamwork. For almost ten years I worked with Mondadori publishing company (setting up an running online content production team of tens of bloggers for their best-selling magazine CasaFacile), and to this day I collaborate with agencies such as Fuoririgo (with which I plan in-store events).
I have many talents and I think that is what makes me stand out from a crowd of professionals. By hiring me my clients get to benefit from my all-encompassing vision as well as multiple skills at very high standard levels.
I will not be made to apologize for having a broad scope of work. This multifaceted approach, and a quality network of collaborators and colleagues, provide my clients with solutions that are both out of the box and effective.
I’m a global Emiliana
Born and raised in Modena, I love its parks and city center, and the very local skill to make things work through hard work and intuition. A global soul at heart, I use technology to make my work travel wherever it’s needed.
Three things you should know about me:
- since 2017 I have decided to curate my personal social media exposure, and to explore those channels with an open mind. It’s a personal choice, which hasn’t impacted the digital marketing strategies I’ve developed for clients ever since. On the contrary, they benefit from my tests and discoveries;
- I believe in a healthy rhythm between work and personal life, and after often over-working myself in the past years I am now enforcing boundaries to protect the quality of my work as well as my mental and physical health;
- I am extraordinarily efficient, which means my creative process is often very fast. This doesn’t detract from the quality of my work, on the contrary, it’s the process of my upbringing, experiences, and natural talent, and it ultimately results in added value for my clients.
I cannot live without:
- coffee (Arabica blend);