Every answer to almost any question about babepi

As a matter of fact, I was. Between 2009 and 2016 I planned destination weddings in Italy and around the world. My brand was ‘fatamadrina’, and if you knew me then there are only two things you need to know. I am the same person with the same values, but that profession and that business model burned me out. Ultimately they compromised my health and I had to quit.

When I started working after university it was in marketing roles, both within large companies and with agencies (since 2006). When I started freelancing in 2009, and as I grew my wedding planning business, marketing and communication jobs and projects were the core of my work, and they allowed me to grow as a professional. Arguably, the strategic skills I applied to my brand are accountable for the majority of the successes I had as a wedding planner. I don’t have any specific marketing degree, but both my degrees focused on storytelling through different media.

For starters, not every tool is necessary and useful to every business. In my case, Instagram became redundant to my business in 2021. I still use it with my clients, keeping up to date with the inner workings of the platform and relying on social media specialists when I need specific information to aid with my strategies.

Not really, my styling projects are not about interior design per se. Their aim is to complete, style and repurpose spaces, based on marketing goals. I am sometimes asked to consult on a space when it’s not completed, but my approach is never solely esthetic and design oriented.

I came up with this very personal definition to describe a process that is not coaching or therapy, nor it can be solely defined as personal organization. I apply this process to personal consultancies I run for Italian women and you can find out more in this blog post.