babepi

styling• strategy • teaching

Every answer to almost any question about babepi

This page clears any doubt about babepi.

babepi faq

I always try to be as clear as possible about who I am and what I do, but knowing me I can sometimes give some information for granted.

If you any question arose while you were browsing through this website, and you couldn’t find the answer, please ask me. I will make the answer public on this page so everybody can benefit from it.

Send me your question

Questions about me:

Weren't you a wedding planner?!
As a matter of fact, I was. Between 2009 and 2016 I planned destination weddings in Italy and around the world. My brand was ‘fatamadrina’, and if you knew me then there are only two things you need to know. I am the same person with the same values, but that profession and that business model burned me out. Ultimately they compromised my health and I had to quit.
So what are your credentials as far as marketing is concerned?!?
When I started working after university it was in marketing roles, both within large companies and with agencies (since 2006). When I started freelancing in 2009, and as I grew my wedding planning business, marketing and communication jobs and projects were the core of my work, and they allowed me to grow as a professional. Arguably, the strategic skills I applied to my brand are accountable for the majority of the successes I had as a wedding planner. I don’t have any specific marketing degree, but both my degrees focused on storytelling through different media.

Questions about what I do:

You have very little followers on Instagram, why should I trust your consultancy?
For starters, followers number are never reliable or efficient as an indicator. Not only followers can be bought, but in general, they are not necessarily drawn in by quality. Furthermore, as far as my own profile is concerned, I use it to test strategies and collecting data based on micro-actions, that I can later use for my clients’ projects.
Are you an interior designer?
Not really, my styling projects are not about interior design per se. Their aim is to complete, style and repurpose spaces, based on marketing goals. I am sometimes asked to consult on a space when it’s not completed, but my approach is never solely esthetic and design oriented.
What does 'lifestyle design' mean?
I came up with this very personal definition to describe a process that is not coaching or therapy, nor it can be solely defined as personal organization. I apply this process to personal consultancies I run for Italian women and you can find out more in this blog post.