babepi

styling • strategy • teaching

Privacy policy written in common language

There is a long and complete version of the Privacy and Cookie Policy in place on babepi.it created through Iubenda. You can read it here, and it is regularly updated as regulations change.

I encourage you to read it in full, but for your convenience I have also written a common language summary of its main points:

Who is this, and how I collect/use your information

This is Barbara Pederzini, I am a freelance consultant and my full company name is Babepi di Barbara Pederzini, in short: babepi. This is my website and I use it to share my work and my opinions.

The following information is an attempt at being crystal clear about what kind of information I collect through this website and/or for work, and how I manage it all.

I mainly abide by the current Italian rules about Privacy (d. lgs. 196/2003 “Codice Privacy”) and by the EU Regulation 679/2016 “GDPR”, but also by my own personal principles of privacy and fair play.

I usually make limited use of data acquired on the Internet because my business model is mostly relying on offline word-of-mouth referrals. This has been affected by the current global pandemic, leading me to consider new ways to advertise my business. The current Privacy and Cookie Policy in place reflects that. Although I have yet to implement all the tools I’ve included in it, I will always make a point of being upfront about the data I collect, how and why.

Here is the basic information you need:

  • if you contact me via this website, please note it’s hosted on SiteGround;
  • I manage all email communications through Gmail, and partially via Mailchimp (see below the section about my newsletter), so your name and your email address will be recorded there as well;
  • should you become my client your invoicing information will be recorded on Fatture in Cloud (my invoicing system) and it will be handled by my accountant Studio Francesco Pozzi;
  • sometimes I collect people’s opinions via survey forms that I create with Google Forms;
  • comments on the website are deactivated so I do not collect any data through that.

Which cookies are active on babepi.it and how they work

According to Wikipedia’s definition cookies are “small pieces of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing”.

Mainly, they’re meant to recognize you when you come back on my website so I don’t show you certain information twice, or I show you content in English rather than Italian.

Right now (June 2020) on babepi.it I use cookies to make sure I don’t show you cookies and privacy information after you’ve granted me permission to use them, as well as for a number of purposes listed in full here, and summarized below.

Tools I use that could store info on your device are:

  • SiteGround hosting is tracking the device you’re visiting my website from, you can read all about it here;
  • Polylang plugin, that I use to keep track of the language setting in your browser;
  • all the social networks you can share my blog posts/pages on, and all the platforms I embed content from (mainly Instagram). All of these store cloud data on servers mostly housed outside the EU, and they employ cookies to recognize you. There is nothing I can do to control the way they use your data, and that is regulated by the TOS you signed when you registered for their services. However, you can read their privacy policies on their websites: Facebook, Instagram, Twitter, Pinterest, Linkedin, Google (it applies to YouTube too), Gyphy;
  • Amazon Affiliate is the program I used to earn commissions over the books and products I promote on the blog and newsltter. I always explicitly state when a link provided is affiliated, but you should know Amazon is tracing your navigation from here to them.

Unlike when I first created this website, I am now using Google Analytics to track statistics on babepi.it (as well as WordPress Stat, but that will soon be deactivated) and I have enabled Facebook Ads, Facebook Audience Network, Facebook Remarketing tools. I am still unsure whether I will use them, but please know it might happen. You can find all the details in the Full Privacy and Cookie Policy.

Please note that you can always set your browser to ignore cookies and you can manually erase them after every session.

What happens if you subscribe to my blog/journal

I write with a random frequency, so if you want to be notified of any new blog post please subscribe to receive them. When you subscribe solely to be sent my blog posts I could still send you the occasional newsletter, should I decide to write a blog post that I don’t want to be displayed on my website.

What happens when I send a newsletter

Sometimes I arrange to send a newsletter, you can subscribe via the form that is embedded on the newsletter page or elsewhere on the website and blog. All I need is your email address and your first name.

To create, manage and send my newsletter I use Mailchimp, so your email address and information will be stored on the company servers located in the United States. I’ve already linked their privacy policy above, and I always make sure I connect to Mailchimp using a highly complex password from a secure computer protected by virus detection software.

Using Mailchimp clearly entails receiving information regarding navigation statistics of the newsletters I send, like who opens them, who clicks on links and so forth. I use this information as guidance to make my content as interesting and relevant for my audience as possible.

According to the law, I am responsible for all the data I collect; I will never provide your email address to anybody unless you ask me and authorize me to do that; you can ask me to stop sending you emails at any time, by using the unsubscribe link at the bottom of every email.

My contact forms and how they work

On this website, there are a couple of forms to contact me, if you use them I will use your data to reply, precisely as I would do if you wrote me a direct email. Accordingly, your information will be stored within my email system (Gmail), but it will also be stored on this website’s database and on the regular backups stored on the SiteGround servers.

Web advertisement

I am currently not running any Google or social media advertising, but I am preparing to do so. That is why I have updated my full Privacy and Cookie Policy to include entries related to Facebook Audience Network, Facebook Similar Audience, Facebook Remarketing, Google Ad Manager Audience Extension, Google Signals, and Remarketing with Google Analytics. As of June 2020, there is no Facebook Pixel installed on this website.

Last but not least

Needless to say, I have created this page because you have a right to access the information above. Equally, you have a right to request that I erase any of your data that I might have and/or use, at any time.

If you have any question or any doubt about the above please write me an email, I will try and reply promptly.