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Content marketing for independent stores

The content you need to draw the right people into your store, to woo them and to transform them into your most loyal customers.

babepi content marketing store
ph. babepi

The strategy and the content you need to market your store

Independent stores face multiple challenges, online and in real life.

On the one hand, you want to stay true to your niche and to your carefully curated product selection, so Amazon is not really your reference. On the other hand, you cannot compete with the prices of most retail competitors.

All you want is to draw people inside your store, so they can discover the magical experience you have to offer.

My content marketing services allow you to leverage your investments by finding the right way to tell your story to the right people.

With a background in branding and marketing, I can create captivating content that will speak to your audience and engage them in a story they will relate to and feel inspired by.

Balancing online and offline, words, and images, I will craft a content strategy that will allow you to fulfill your business goals.

Tell me about the content you need

Focus on lifestyle

By passion and experience, my focus is on the lifestyle industry, so my best work is done with concept stores, interiors and apparel stores.

If your business is in this industry, you will benefit from my expertise as well as twenty years working with fashion brands and interiors publications.

babepi strategy content ph. Infraordinario
ph. Infraordinario

My content marketing services can entail:

branded content
I can create images and copy that will reflect the values of your brand, inspiring instant recognition in your intended audience.
copywriting and editing
I write copy, be it for your website, or for an editorial that will showcase your work. You provide the focus and the approach, I will weave the story your audience wants to read.
English to Italian translation, and back
It comes naturally to me, so much so that I can freely betray the original to represent it properly. But if you need to address an Italian audience, I will be able to conceive the content directly in my native language.

Investment

The scope of the project heavily impacts any estimate, but overall consider that copy for a website starts at 1.500 euro, and that my hourly rate for copywriting work is 90 euro.

Request a custom estimate

babepi content ph. Infraordinario
ph. Infraordinario

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babepi is Barbara

My name is Barbara Pederzini and babepi has been my nickname since 1997. In 2009, I began using it as a brand, to offer my strategy, styling and teaching consultancies to businesses.

Come meet me.

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BABEPISTOLE

Subscription to my newsletter is currently unavailable as I am switching services.

Where to find me

I’m based in Modena, Italy, but I work with clients all over Italy and beyond.

My working week is Mondays to Fridays, 9 a.m. to 4 p.m. CET.

Get in touch

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